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Three Ways Your New Website Will Murder Your Conversion
“Oh, it’s alive…. IT’S ALIVE! IT’S ALIVE!…IT’S ALIVE!” -Henry Frankenstein, Frankenstein (1931) Stop me if you’ve heard this one before… A man walks into a marketing department and says “Our website...
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2014 Web Design Trends: All Simple Everything
Focused Design “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” –Antoine de Saint-Exupery Keep it simple stupid....
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Google Analytics Accordion Navigation Chrome Extension
The Google Analytics interface was updated this week. Gone is the familiar orange navigation bar at the top of the page. In its place now is a unified interface that shares commonality with other...
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Statistical Significance Chrome Extension for Google Analytics
Note: This article contains updates to the previous article “Statistical Significance Script for Google Analytics”, which has been redirected to this article. See the changelog for details. In March I...
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7-Minute User Experience (UX) Audit for Landing Pages
A fellow LunaMetrician recently returned from SMX Advanced and said it was refreshing to hear how much user experience (UX) and conversion rate optimization (CRO) were included in the SEO conversation...
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